01Pick a starting point
What are you interested in?
Pick a category: see who talks about it across Italy, then region by region.
02Who tells the story
Who tells Italy's story
When AI talks about Italy, where it gets its information. Every citation that goes to a middleman is one that does not reach those who run the destination.
Out of 100 cited sources
- DMO12%
- Hotel2%
- OTA12%
- Other sources74%
Other sources, 74%: of which
Item by item, out of all cited sources: together they add up to the other sources' share. Next to each, the most cited sites.
- Travel blogs15%Villages Italy · Lorenzo Taccioli · Souvenir di Viaggio
- Newspapers and magazines13%Idealista · Corriere della Sera · Travel365
- Maps and apps13%Google Maps · Komoot · Wanderlog
- Private tourism portals9%Visit Italy · Italia-Italy.org · Turismo Abruzzo (eJamo)
- Social and video6%YouTube · Facebook · Instagram
- Transport and services6%Telepass - Moveo · Spiagge.it · Italo
- Unclassified4%
- Attractions and activities3%
- Guidebooks and encyclopedias3%Wikipedia · Touring Club Italiano · Lonely Planet
- Institutions and associations2%Ministero della Cultura · I Borghi più belli d'Italia
- Real estate and holiday homes<1%
- Hotel listings<1%
03All categories
Italy, all categories
How many answers cite a DMO and how many a hotel's own site, across every question of the wave except those about hotels.
DMO
47%
of answers cite at least one DMO ±—
Hotel
11%
of answers cite a hotel's own site ±—
OTA
33%
of answers cite an OTA ±—
Other sources
75%
of answers cite guides, media, blogs ±—
out of 65,795 answers