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AI Observatory · Italian tourism

Italy/Cities/Toscana/Pisa

Pisa

8 questions about Pisa, 200 answers read this month.

01The hotels

Hotels AI recommends in Pisa

The top ten hotels by presence: in how many answers each one is named. The ± is the change from the previous month, the arrow the position. Different names for the same property are grouped.

Engine by engine

The same hotels: in how many answers each engine names them. Percentages don't add up to 100: each one says in how many answers that item appears, and one answer names more than one.

HotelAll enginesChatGPTCopilotGeminiGrokPerplexity
Hotel Bologna 45% ±— —35%45%60%50%33%
Grand Hotel Duomo 38% ±— —45%30%20%50%43%
San Ranieri Hotel 30% ±— —18%28%30%48%28%
Hotel La Pace 23% ±— —23%23%15%28%25%
Hotel Pisa Tower 20% ±— —20%13%35%33%0%
B&B di Camilla 19% ±— —15%23%48%0%10%
Rinascimento Bed & Breakfast 18% ±— —13%8%40%13%18%
Palazzo Feroci 18% ±— —15%0%43%30%3%
Smy Pisa Plaza 18% ±— —10%23%30%23%3%
Safestay Pisa Centrale 17% ±— —25%28%23%3%8%
02The questions

The questions · Pisa

The questions we ask every month about this place, each backed by a real Google search. Under each: the hotels AI names most, and how many answers cite a DMO or a hotel's website.

EN

what are the best hotels in Pisa?

Search: hotels in pisa · 69,200 Google searches a year

  1. 1Hotel Bologna92%
  2. 2Grand Hotel Duomo68%
  3. 3San Ranieri Hotel64%

DMO 0%Hotel 20%

EN

what to see in Pisa?

Search: what to do in pisa · 60,200 Google searches a year

DMO 72%Hotel 0%

ENbudget

what are the best budget hotels in Pisa?

Search: cheap hotels in pisa · 3,360 Google searches a year

  1. 1Hostel Pisa Tower68%
  2. 2Hotel La Pace56%
  3. 3Safestay Pisa Centrale56%

DMO 0%Hotel 20%

ENluxury

what are the best luxury hotels in Pisa?

Search: 5 star hotels in pisa · 2,760 Google searches a year

  1. 1Hotel Bologna80%
  2. 2Grand Hotel Duomo76%
  3. 3Smy Pisa Plaza60%

DMO 0%Hotel 24%

IT

quali sono i migliori hotel a Pisa?

Search: hotel pisa · 72,000 Google searches a year

  1. 1Hotel Bologna96%
  2. 2San Ranieri Hotel72%
  3. 3Grand Hotel Duomo64%

DMO 0%Hotel 12%

IT

cosa vedere a Pisa?

Search: cosa vedere a pisa · 62,600 Google searches a year

DMO 80%Hotel 20%

ITbudget

quali sono i migliori hotel economici a Pisa?

Search: hotel economici pisa · 4,500 Google searches a year

  1. 1Hotel La Pace88%
  2. 2Hostel Pisa Tower68%
  3. 3Casa Betania60%

DMO 0%Hotel 4%

ITluxury

quali sono i migliori hotel di lusso a Pisa?

Search: hotel 5 stelle pisa · 1,790 Google searches a year

  1. 1Grand Hotel Duomo92%
  2. 2San Ranieri Hotel60%
  3. 3Hotel Bologna56%

DMO 8%Hotel 32%

03The answers

What AI answers, in full

One question, and each engine's answer on the first of the 5 runs. Highlighted names are the ones we count; below the text, the cited sources.

We asked

«what are the best hotels in Pisa?»

ChatGPT · gpt-5-6


If you want a really good stay in Pisa, I’d focus on location and character rather than chasing a traditional 5-star hotel-Pisa’s strongest options tend to be boutique hotels and well-located 3-4-star properties.

My shortlist

  • Hotel Bologna - Best all-around choice. Charming, central, and about a 10-minute walk from the Leaning Tower. It also has a rooftop terrace.
  • Grand Hotel Duomo - Best for being right by the sights. It's roughly a 2-minute walk from Piazza del Duomo and the Tower, with a rooftop terrace and views.
  • Hotel Pisa Tower - Best for location/value. Just a few minutes from the Tower; current guest scoring is around 8.7/10 on Booking.com.
  • B&B di Camilla - Best for a smaller, more intimate stay. A good option if you'd rather have boutique B&B character than a conventional hotel.
  • The Rif - Boutique Hotel - Best boutique option near the Tower. About a 6-minute walk from Pisa Cathedral, with a garden, terrace and particularly strong guest feedback (8.8/10 from more than 2,000 reviews).
  • San Ranieri Hotel - Best if you have a car. It's outside the immediate historic center, so it's less convenient for walking sightseeing but can work well for a road trip.

If I were choosing for a 1-2 night Pisa visit: I'd look first at Hotel Bologna or The Rif for atmosphere, and Grand Hotel Duomo if being steps from the Tower is the priority.

If you tell me your dates, budget per night, and whether you want luxury / romantic / near the Tower / near the train station, I can narrow it down to 3 specific hotels and check current prices.

The map cards ChatGPT shows
Name Score Category Address Phone
Hotel Bologna ⭐ 4.3/5 (1771) Hotel Via Giuseppe Mazzini, 57, 56125 Pisa PI, Italy +39050502120
Grand Hotel Duomo ⭐ 3.9/5 (2053) Hotel Via Santa Maria, 94, 56126 Pisa PI, Italy +39050561894
Hotel Pisa Tower ⭐ 4.3/5 (765) Hotel P.za Daniele Manin, 9, 56126 Pisa PI, Italy +39050550146
B&B di Camilla ⭐ 4.8/5 (298) Bed & breakfast Via San Francesco, 45, 56127 Pisa PI, Italy +393356607657
San Ranieri Hotel ⭐ 4.4/5 (2407) Hotel Via Filippo Mazzei, 2, 56124 Pisa PI, Italy +39050971951

Cited sourcesVisitPisa.comBooking.com

The engine's original text, without links. Other runs of the same question may answer differently: that is why we run it 5 times.