Italy
out of 70,095 answers
Out of 100 cited sources
- DMO13%
- Hotel2%
- OTA15%
- Other sources71%
Other sources, 71%: of which
Item by item, out of all cited sources: together they add up to the other sources' share. Next to each, the most cited sites.
- Newspapers and magazines15%Idealista · Corriere della Sera · Travel365
- Maps and apps13%Google Maps · Komoot · Wanderlog
- Travel blogs10%Lorenzo Taccioli · Villages Italy · Milazzo Life
- Private tourism portals8%Visit Italy · Italia-Italy.org · Turismo Abruzzo (eJamo)
- Transport and services5%Spiagge.it · Telepass - Moveo · Italo
- Social and video5%YouTube · Facebook · Instagram
- Attractions and activities4%
- Guidebooks and encyclopedias3%Touring Club Italiano · Wikivoyage · Lonely Planet
- Institutions and associations3%Ministero della Cultura · I Borghi più belli d'Italia
- Unclassified2%
- Real estate and holiday homes<1%
- Hotel listings<1%
Category by category
| 1ª | 2ª | 3ª | |
|---|---|---|---|
| Sea | Sardegna 68%Sardegna Turismo | Sicilia 65%Italia.it | Toscana 58%Visit Tuscany |
| Mountains | Trentino-Alto Adige 84%Visit Trentino | Veneto 60%Italia.it | Valle d'Aosta 56%Love VdA |
| Lakes | Lombardia 86%Italia.it | Piemonte 58%Italia.it | Trentino-Alto Adige 45%Visit Trentino |
| Villages | Toscana 60%Visit Tuscany | Sicilia 60%Italia.it | Lazio 53%Visit Lazio |
| Cities | Toscana 99%Visit Tuscany | Veneto 98%Italia.it | Lazio 96%Italia.it |
| Snow | Trentino-Alto Adige 86%Visit Trentino | Valle d'Aosta 74%Love VdA | Lombardia 66%Italia.it |
| The region in general | Toscana 85%Visit Tuscany | Veneto 72%Italia.it | Campania 69%Italia.it |
Method in short
Every month we ask the same set of {questions} travel questions to AI engines with web search: ChatGPT, Perplexity, Copilot, Grok and Gemini.
Each question is asked several times on every engine: {answers} answers in this wave. The answers become a single value, so model randomness is not mistaken for change.
Every question comes from a real Google search: together, their keywords add up to {searches} searches a year.
For every answer we look at two things: who is named (destinations, hotels) and who is the source (the links cited), split into DMO, Hotel, OTA and Other.
Every month rankings are compared with the previous month's, on shared questions only: the ± next to each number is that change.