Skip to content
AI Observatory · Italian tourism

Italy/Sea/Marche

Sea · Marche

01The places

Most named places in Marche

From the region's comparison questions: how many answers propose each place as a destination. Places named only as a reference ("near Florence") do not count. The arrow marks places where we also measure hotels.

  1. 3Spiaggia di Portonovobeach72%±——
  2. 6Grottammaretown57%±——
  3. 9Riviera del Coneroarea40%±——
  4. 10Riviera delle Palmebeach31%±——
  5. 13Porto Recanatitown24%±——
  6. 14Mezzavallebeach23%±——
  7. 15Fiorenzuola di Focararesort23%±——

Hotels measured inCivitanova MarcheFanoFermo; Torre di Palme Gabicce MareGrottammareNumanaPesaroSan Benedetto del TrontoSenigalliaSirolo

Engine by engine

The top ten places: in how many answers each engine suggests them. Percentages don't add up to 100: each one says in how many answers that item appears, and one answer names more than one.

PlaceAll enginesChatGPTCopilotGeminiGrokPerplexity
Senigallia 83% ±— —73%67%100%100%73%
San Benedetto del Tronto 73% ±— —93%33%93%100%47%
Spiaggia di Portonovo 72% ±— —87%33%93%93%53%
Sirolo 68% ±— —87%33%80%87%53%
Numana 67% ±— —100%27%73%87%47%
Grottammare 57% ±— —73%0%60%87%67%
Pesaro 55% ±— —60%33%40%73%67%
Gabicce Mare 43% ±— —13%20%53%87%40%
Riviera del Conero 40% ±— —60%0%73%53%13%
Fano 31% ±— —27%0%27%53%47%
02Who tells the story

Who tells this destination's story

Every time AI answers about Marche it cites sources. When it cites a middleman instead of the official site, the destination is told by those who profit from it.

Out of 100 cited sources

  • DMO17%
  • Hotel5%
  • OTA10%
  • Other sources68%

Other sources, 68%: of which

Item by item, out of all cited sources: together they add up to the other sources' share. Next to each, the most cited sites.

  • Travel blogs17%aMarche · Viaggi e Sorrisi · Souvenir di Viaggio
  • Newspapers and magazines12%Travel365 · Corriere della Sera · 10cose
  • Maps and apps12%Google Maps · Komoot
  • Private tourism portals9%Riviera del Conero · Mare Marche (eJamo.com Srl) · Visit Fano
  • Social and video4%YouTube · Facebook · Instagram
  • Transport and services4%FollowMe Tour · Conero Funboat · Spiagge.it
  • Attractions and activities4%Trovaspiagge · Fermo Musei
  • Institutions and associations2%Parco Naturale Monte San Bartolo · Parco del Conero
  • Real estate and holiday homes2%Anita Villas · Viva la Casa
  • Guidebooks and encyclopedias1%Wikipedia
  • Unclassified<1%EOLO
  • Hotel listings<1%

DMO by DMO, engine by engine

Across the category questions in Marche, except those about hotels: in how many answers AI cites a DMO site as a source. The first row is the DMO covering the region most.

DMOAll enginesChatGPTCopilotGeminiGrokPerplexity
Italia.it national28% ±— —55%0%25%24%36%
Let's Marche regional18% ±— —0%0%50%3%36%
Comune di Pesaro municipal6% ±— —10%8%0%1%13%
Turismo Numana municipal6% ±— —5%11%9%1%1%
Regione Marche – ATIM (Let's Marche) regional5% ±— —18%0%0%0%9%
Sirolo Turismo municipal4% ±— —5%11%1%1%0%
ENIT national3% ±— —11%0%6%0%0%
Turismo Marche (Regione Marche) regional3% ±— —14%0%0%0%0%
03The sources

How many answers include DMOs and hotels

Across the category questions in the region, except those about hotels: the share of answers citing at least one DMO, and the share citing a hotel's website.

DMO
53%
of answers cite at least one DMO ±—
Hotel
19%
of answers cite a hotel's own site ±—
OTA
31%
of answers cite an OTA ±—
Other sources
71%
of answers cite guides, media, blogs ±—

out of 1,350 answers

Engine by engine

How many answers of each engine cite a DMO and a hotel's own site.

DMOHotel
ChatGPT91%0%Copilot26%8%Gemini69%48%Grok24%0%Perplexity56%40%

For comparison: OTAs

The intermediaries AI cites instead of DMOs and hotels: Booking, Tripadvisor, Expedia, Google Hotels.

  1. 1Tripadvisor22%±——
  2. 2AnitaVillas16%±——
  3. 3Expedia6%±——
  4. 4Google Hotels3%±——
  5. 5AllTours.it3%±——
  6. 6Skyscanner2%±——
  7. 7Volagratis2%±——
  8. 8Ecobnb2%±——
04The questions

The questions · Marche

The questions we ask every month, each backed by a real Google search. Under each: the places AI names most, and how many answers cite a DMO or a hotel's website.

EN

what are the best seaside destinations in Marche?

Search: beaches in marche · 4,210 Google searches a year

  1. 1Senigallia80%
  2. 2Grottammare72%
  3. 3San Benedetto del Tronto68%

DMO 56%Hotel 8%

IT

quali sono le località di mare più belle nelle Marche?

Search: mare marche · 28,870 Google searches a year

  1. 1Sirolo100%
  2. 2Spiaggia di Portonovo100%
  3. 3Senigallia96%

DMO 56%Hotel 36%

IT

quali sono i migliori hotel al mare nelle Marche?

Search: hotel al mare marche · 20,460 Google searches a year

  1. 1Pesaro80%
  2. 2San Benedetto del Tronto72%
  3. 3Senigallia72%

DMO 0%Hotel 16%

05The answers

What AI answers, in full

One question, and each engine's answer on the first of the 5 runs. Highlighted names are the ones we count; below the text, the cited sources.

We asked

«what are the best seaside destinations in Marche?»

ChatGPT · gpt-5-6


The Marche coast is a great choice if you want something less built-up than much of the Adriatic: it ranges from dramatic cliffs and hidden coves around Conero to long sandy beaches farther north and south.

🌊 My shortlist

  1. Sirolo & Riviera del Conero - best for scenery

    • Dramatic white cliffs, turquoise water, coves and Mediterranean vegetation.
    • Beaches include San Michele, Sassi Neri and Urbani.
    • The spectacular Due Sorelle beach is accessible only by boat.
    • Spiaggia San Michele and Urbani Beach are particularly good bases for exploring.
  2. Numana - best all-rounder

    • Pretty historic center + beaches + restaurants + marina.
    • Easier beach access than some of Conero's more rugged spots.
    • Spiaggia di Numana Alta is a good option, while the more secluded Friar’s Beach is reached via the town/steps.
  3. Portonovo - best for nature

    • A gorgeous little bay surrounded by the Monte Conero landscape.
    • More natural and atmospheric than a conventional resort.
    • Particularly good if you want swimming + scenery + seafood rather than nightlife.
  4. Grottammare - best for a romantic seaside town

    • Sandy beaches, palms and a beautiful historic upper town.
    • You can combine a relaxed beach day with an evening wandering through Grottammare Alta.
  5. San Benedetto del Tronto - best for a classic beach holiday

    • Long sandy beaches, shallow water and a huge palm-lined waterfront.
    • Particularly convenient for families and for a more traditional Italian seaside-resort experience.
    • San Benedetto del Tronto is also the hub of the Riviera delle Palme.
  6. Senigallia - best for long sandy beaches

    • Famous for its broad, fine-sand "Velvet Beach."
    • A better fit if you prefer an easy, conventional beach resort over rocky coves.
  7. Pesaro & Monte San Bartolo - best for combining beach + cycling + nature

    • Long beaches around Pesaro, with the much more rugged Monte San Bartolo landscape immediately to the north.
    • The coastal scenery becomes particularly dramatic around Fiorenzuola di Focara and the park.

🏖️ If I were planning a trip

For beautiful water and dramatic scenery, I'd concentrate on Sirolo → Numana → Portonovo. The Conero is the most distinctive part of the Marche coastline, with cliffs, hidden beaches and greenery right down to the Adriatic.

For easy sandy beaches and a relaxed resort, choose San Benedetto del Tronto or Senigallia.

For a charming town + beach, I'd look at Grottammare or Sirolo.

If you tell me whether you're looking for couples/romantic, family, nightlife, quiet beaches, or the most beautiful water, I can narrow this down to 3 places and suggest where to stay.

The map cards ChatGPT shows
Name Score Category Address Phone
Spiaggia San Michele ⭐ 4.5/5 (3936) Beach 60020 Sirolo, Province of Ancona, Italy -
Urbani Beach ⭐ 4.6/5 (2918) Tourist attraction Via Bosco, 60020 Sirolo AN, Italy -
Spiaggia di Numana Alta ⭐ 4.5/5 (1518) Beach Via Cristoforo Colombo, 60026 Numana AN, Italy -
Friar’s Beach ⭐ 4.4/5 (3964) Tourist attraction Piazza Nuova, 60026 Numana AN, Italy +390719330652
Portonovo - - Ancona, Province of Ancona, Italy -
San Benedetto del Tronto - - 63074 Province of Ascoli Piceno, Italy -

Cited sourcesItalia.itENITRegione Marche

The engine's original text, without links. Other runs of the same question may answer differently: that is why we run it 5 times.