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AI Observatory · Italian tourism

Italy/Snow/Friuli-Venezia Giulia

Snow · Friuli-Venezia Giulia

01The places

Most named places in Friuli-Venezia Giulia

From the region's comparison questions: how many answers propose each place as a destination. Places named only as a reference ("near Florence") do not count. The arrow marks places where we also measure hotels.

  1. 3Tarvisiotown84%±——
  2. 4Sappadatown76%±——
  3. 6Ravasclettotown52%±——
  4. 7Monte Zoncolanmountain48%±——
  5. 9Monte Lussarimountain16%±——
  6. 10Forni di Sopra-Saurisresort16%±——
  7. 11Seggiovia Floriancaski area8%±——
  8. 12Campetti sciski area8%±——
  9. 13Forni Avoltritown4%±——
  10. 13Kanin-Sella Nevearesort4%±——
  11. 13Passo Pramolloresort4%±——

Hotels measured inForni di SopraPiancavallo SappadaSaurisSella NeveaTarvisio, Tarvis Zoncolan, Çoncolan

Engine by engine

The top ten places: in how many answers each engine suggests them. Percentages don't add up to 100: each one says in how many answers that item appears, and one answer names more than one.

PlaceAll enginesChatGPTCopilotGeminiGrokPerplexity
Piancavallo 100% ±— —100%100%100%100%100%
Sella Nevea 96% ±— —100%100%100%100%80%
Tarvisio 84% ±— —20%100%100%100%100%
Forni di Sopra 76% ±— —100%100%80%100%0%
Sappada 76% ±— —80%0%100%100%100%
Ravascletto 52% ±— —100%0%60%100%0%
Monte Zoncolan 48% ±— —20%100%20%0%100%
Sauris 24% ±— —20%0%20%80%0%
Monte Lussari 16% ±— —60%0%0%0%20%
Forni di Sopra-Sauris 16% ±— —0%0%0%0%80%
02Who tells the story

Who tells this destination's story

Every time AI answers about Friuli-Venezia Giulia it cites sources. When it cites a middleman instead of the official site, the destination is told by those who profit from it.

Out of 100 cited sources

  • DMO14%
  • Hotel4%
  • OTA13%
  • Other sources69%

Other sources, 69%: of which

Item by item, out of all cited sources: together they add up to the other sources' share. Next to each, the most cited sites.

  • Travel blogs18%BagaglioLeggero.it · Montagna Estate · Sappada.Blog
  • Maps and apps13%Komoot · Google Maps · Outdooractive
  • Private tourism portals8%fornidisopra.it · Italia-Italy.org · Dolomiti.it
  • Newspapers and magazines8%Idealista · SiViaggia · Corriere della Sera
  • Unclassified5%Consorzio Sappada Dolomiti Turismo · Visit Sappada Dolomiti · Bottero Ski
  • Social and video5%YouTube · Instagram · TikTok
  • Transport and services5%Skiresort.info · Skiinfo · Telepass - Moveo
  • Guidebooks and encyclopedias3%Touring Club Italiano · Wikivoyage · Wikipedia
  • Attractions and activities3%
  • Institutions and associations2%af.mil (Aviano Air Base) · Military OneSource · Parco Dolomiti Friulane
  • Hotel listings<1%
  • Real estate and holiday homes<1%

DMO by DMO, engine by engine

Across the category questions in Friuli-Venezia Giulia, except those about hotels: in how many answers AI cites a DMO site as a source. The first row is the DMO covering the region most.

DMOAll enginesChatGPTCopilotGeminiGrokPerplexity
PromoTurismoFVG regional39% ±— —66%20%63%23%23%
Italia.it national27% ±— —83%0%29%17%6%
ENIT national5% ±— —14%0%6%6%0%
PromoTurismoFVG regional3% ±— —14%0%0%0%0%
Comune di Aviano municipal2% ±— —11%0%0%0%0%
Regione Friuli Venezia Giulia regional2% ±— —6%0%0%0%3%
Comune di Fornidisopra municipal1% ±— —0%0%0%6%0%
Comune di Sutrio municipal<1% ±— —3%0%0%0%0%
03The sources

How many answers include DMOs and hotels

Across the category questions in the region, except those about hotels: the share of answers citing at least one DMO, and the share citing a hotel's website.

DMO
51%
of answers cite at least one DMO ±—
Hotel
13%
of answers cite a hotel's own site ±—
OTA
36%
of answers cite an OTA ±—
Other sources
73%
of answers cite guides, media, blogs ±—

out of 525 answers

Engine by engine

How many answers of each engine cite a DMO and a hotel's own site.

DMOHotel
ChatGPT97%0%Copilot20%3%Gemini74%29%Grok43%14%Perplexity23%17%

For comparison: OTAs

The intermediaries AI cites instead of DMOs and hotels: Booking, Tripadvisor, Expedia, Google Hotels.

  1. 1Tripadvisor30%±——
  2. 2Ecobnb6%±——
  3. 2Hotels.com6%±——
  4. 4Google Hotels4%±——
  5. 4Trip.com4%±——
  6. 6Bed-and-Breakfast.it3%±——
  7. 7Freedome2%±——
  8. 8Expedia1%±——
04The questions

The questions · Friuli-Venezia Giulia

The questions we ask every month, each backed by a real Google search. Under each: the places AI names most, and how many answers cite a DMO or a hotel's website.

IT

quali sono le migliori località sciistiche in Friuli-Venezia Giulia?

Search: sciare in friuli-venezia giulia · 3,440 Google searches a year

  1. 1Piancavallo100%
  2. 2Forni di Sopra-Sauris16%
  3. 3Monte Lussari16%

DMO 56%Hotel 4%

05The answers

What AI answers, in full

One question, and each engine's answer on the first of the 5 runs. Highlighted names are the ones we count; below the text, the cited sources.

We asked

«quali sono le migliori località sciistiche in Friuli-Venezia Giulia?»

ChatGPT · gpt-5-6


Se cerchi le migliori località sciistiche del Friuli-Venezia Giulia, le principali sono queste:

  • Ravascletto / Zoncolan - ottimo compromesso tra varietà di piste, sciatori intermedi/esperti e atmosfera di montagna.
  • Monte Lussari / Svete Višarje / Tarvisio - molto panoramico, con piste interessanti e una zona adatta anche alle famiglie; Tarvisio offre inoltre molto sci di fondo.
  • Piancavallo - particolarmente comodo per famiglie e principianti, con scuole sci e aree dedicate ai bambini.
  • Sella Nevea - scelta interessante per neve, alta montagna e sci più tecnico, al confine con la Slovenia.
  • Forni di Sopra - ideale se cerchi un ambiente più tranquillo e panorami delle Dolomiti Friulane.
  • Sappada - molto adatta a famiglie e principianti.

In sintesi: per sciatori esperti guarderei soprattutto Zoncolan e Sella Nevea; per famiglie Piancavallo, Sappada e Tarvisio; per paesaggio e atmosfera Forni di Sopra e Tarvisio. Il FVG dispone complessivamente di oltre 100 km di piste distribuite in sei poli.

The map cards ChatGPT shows
Name Score Category Address Phone
Ravascletto / Zoncolan ⭐ 4.6/5 (228) Ski resort Viale Edelweiss, 33020 Ravascletto UD, Italy -
Monte Lussari / Svete Višarje ⭐ 4.8/5 (126) Ski resort FGJC+8P, 33018 Tarvisio UD, Italy -
Piancavallo ⭐ 4.4/5 (4194) Ski resort Piazzale della Puppa, 1 Loc.Busa di villotta, 33081 Piancavallo PN, Italy +390434655191
Sella Nevea ⭐ 4.6/5 (610) Ski resort Via Friuli, 2, 33010 Sella Nevea UD, Italy +3904321697070
Forni di Sopra ⭐ 4.7/5 (78) Ski resort V. Nazionale, 1, 33024 Forni di Sopra UD, Italy +39043388093
Campetti sci ⭐ 5.0/5 (5) Ski resort Borgo Palu, 9, 33012 Sappada BL, Italy +390435469122

Cited sourcesItalia.itENITPromoTurismoFVG

The engine's original text, without links. Other runs of the same question may answer differently: that is why we run it 5 times.