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AI Observatory · Italian tourism

Italy/Cities/Piemonte

Cities · Piemonte

01The places

Most named places in Piemonte

From the region's comparison questions: how many answers propose each place as a destination. Places named only as a reference ("near Florence") do not count. The arrow marks places where we also measure hotels.

  1. 4Albatown80%±——
  2. 10Ivreatown36%±——
  3. 11Saluzzotown32%±——
  4. 13Orta San Giuliotown22%±——
  5. 15Bracity6%±——

Hotels measured inAlessandriaAstiBaroloBiellaCuneoNovaraStresaTorinoVerbaniaVercelli

Engine by engine

The top ten places: in how many answers each engine suggests them. Percentages don't add up to 100: each one says in how many answers that item appears, and one answer names more than one.

PlaceAll enginesChatGPTCopilotGeminiGrokPerplexity
Torino 100% ±— —100%100%100%100%100%
Asti 98% ±— —100%100%100%100%90%
Cuneo 90% ±— —100%100%70%90%90%
Alba 80% ±— —100%60%100%100%40%
Novara 76% ±— —90%100%20%100%70%
Verbania 68% ±— —100%60%50%70%60%
Biella 56% ±— —50%50%10%100%70%
Stresa 40% ±— —40%0%90%70%0%
Vercelli 40% ±— —30%0%30%80%60%
Ivrea 36% ±— —60%0%40%80%0%
02Who tells the story

Who tells this destination's story

Every time AI answers about Piemonte it cites sources. When it cites a middleman instead of the official site, the destination is told by those who profit from it.

Out of 100 cited sources

  • DMO12%
  • Hotel1%
  • OTA13%
  • Other sources73%

Other sources, 73%: of which

Item by item, out of all cited sources: together they add up to the other sources' share. Next to each, the most cited sites.

  • Newspapers and magazines17%Travel365 · Arte e Musei · Corriere della Sera
  • Travel blogs16%Villages Italy · Tasting the World · Italy Tripper
  • Maps and apps13%Google Maps · Wanderlog
  • Private tourism portals5%Gran Monferrato · Discover Biella · Insieme Piemonte
  • Attractions and activities5%Musei di Asti · Fondazione Alfieri
  • Institutions and associations5%Ministero della Cultura · Museo Nazionale del Cinema · Museo Egizio
  • Social and video5%YouTube · Facebook · Instagram
  • Guidebooks and encyclopedias3%Lonely Planet Italia · Lonely Planet · Wikivoyage
  • Transport and services3%Italo · WeRoad
  • Unclassified1%
  • Real estate and holiday homes<1%
  • Hotel listings<1%

DMO by DMO, engine by engine

Across the category questions in Piemonte, except those about hotels: in how many answers AI cites a DMO site as a source. The first row is the DMO covering the region most.

DMOAll enginesChatGPTCopilotGeminiGrokPerplexity
Italia.it national20% ±— —51%0%20%0%29%
Turismo Torino e Provincia area-wide8% ±— —20%0%2%0%18%
Visit Piemonte regional7% ±— —25%0%9%2%0%
Visit Asti (Comune di Asti) municipal7% ±— —2%0%18%0%13%
Comune di Torino municipal5% ±— —4%24%0%0%0%
Comune di Asti municipal5% ±— —15%9%0%0%0%
Ente Turismo Langhe Monferrato Roero area-wide3% ±— —16%0%0%0%0%
Comune di Cuneo municipal3% ±— —7%9%0%0%0%
03The sources

How many answers include DMOs and hotels

Across the category questions in the region, except those about hotels: the share of answers citing at least one DMO, and the share citing a hotel's website.

DMO
54%
of answers cite at least one DMO ±—
Hotel
7%
of answers cite a hotel's own site ±—
OTA
40%
of answers cite an OTA ±—
Other sources
76%
of answers cite guides, media, blogs ±—

out of 825 answers

Engine by engine

How many answers of each engine cite a DMO and a hotel's own site.

DMOHotel
ChatGPT98%0%Copilot53%0%Gemini64%25%Grok4%0%Perplexity53%11%

For comparison: OTAs

The intermediaries AI cites instead of DMOs and hotels: Booking, Tripadvisor, Expedia, Google Hotels.

  1. 1Tripadvisor23%±——
  2. 2Google Hotels9%±——
  3. 3Winalist7%±——
  4. 4GetYourGuide5%±——
  5. 5Viator4%±——
  6. 6Go Ask A Local3%±——
  7. 7Expedia2%±——
  8. 8Winalist2%±——
04The questions

The questions · Piemonte

The questions we ask every month, each backed by a real Google search. Under each: the places AI names most, and how many answers cite a DMO or a hotel's website.

EN

what are the best cities to visit in Piedmont?

Search: piedmont cities · 10,710 Google searches a year

  1. 1Torino100%
  2. 2Alba96%
  3. 3Asti96%

DMO 76%Hotel 0%

IT

quali sono le città da visitare in Piemonte?

Search: città piemonte · 12,240 Google searches a year

  1. 1Asti100%
  2. 2Torino100%
  3. 3Cuneo92%

DMO 48%Hotel 0%

05The answers

What AI answers, in full

One question, and each engine's answer on the first of the 5 runs. Highlighted names are the ones we count; below the text, the cited sources.

We asked

«what are the best cities to visit in Piedmont?»

ChatGPT · gpt-5-6

If you mean Piedmont (Piemonte) in northern Italy, there’s a great mix of elegant cities, wine-country towns, lakes, and Alpine destinations. For a first trip, I’d focus on these:

  1. Turin (Torino) - the essential city

    • Grand Baroque architecture, elegant arcades, historic cafés and excellent museums.
    • Highlights include the Egyptian Museum, Mole Antonelliana, Royal Palace and Piazza Castello.
    • Allow 2-3 days. Turin is also Piedmont’s main tourism hub.
  2. Alba - best for food & wine

    • In the Langhe, surrounded by vineyards producing Barolo and Barbaresco.
    • Famous for white truffles, excellent restaurants and a charming historic center.
    • A particularly good base for exploring nearby wine villages. Alba was the most-visited destination in Cuneo province in 2025.
  3. Asti - medieval Piedmont + wine

    • Compact medieval center, towers, churches and atmospheric squares.
    • Great choice if you want Barbera, Asti Spumante and Monferrato without the scale of Turin.
    • The surrounding countryside is particularly attractive for driving or cycling.
  4. Verbania - best for lakes and gardens

    • On Lake Maggiore, with waterfront promenades, historic villas and gardens.
    • Excellent base for exploring the lake and the Borromean Islands.
    • Verbania had the second-highest number of tourist overnight stays in Piedmont in 2025, after Turin.
  5. Cuneo - underrated city + mountains

    • Elegant Piazza Galimberti, arcaded streets and a relaxed atmosphere.
    • Great gateway to the Alps and southern Piedmont, with excellent local food.
    • Combine it with the nearby Langhe if you have a car.
  6. Novara - for architecture and a quieter experience

    • Interesting historic center, Basilica of San Gaudenzio and its huge dome.
    • Convenient if you're traveling between Milan and the Piedmontese lakes.
    • Less touristy than Turin or the Langhe.

Also worth considering

  • Orta San Giulio - technically a small town rather than a city, but one of the most beautiful places in Piedmont, on Lake Orta.
  • Stresa - gorgeous Lake Maggiore resort and ideal for visiting the Borromean Islands.
  • Ivrea - interesting UNESCO-listed industrial heritage and famous Carnival.
  • Biella - good for combining a historic town with mountain scenery.

If I were planning a first Piedmont trip:
Turin → Alba/Langhe → Asti/Monferrato → Lake Maggiore (Stresa/Verbania) would give you a particularly varied introduction: city, food, wine, countryside and lakes.

If you tell me how many days you have and whether you'll have a car, I can suggest a 3-, 5-, or 7-day Piedmont itinerary.

Cited sourcesVisit Piemonte (sito societario)Italia.it

The engine's original text, without links. Other runs of the same question may answer differently: that is why we run it 5 times.