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AI Observatory · Italian tourism

Italy/Snow/Piemonte

Snow · Piemonte

01The places

Most named places in Piemonte

From the region's comparison questions: how many answers propose each place as a destination. Places named only as a reference ("near Florence") do not count. The arrow marks places where we also measure hotels.

  1. 2Limone Piemontetown84%±——
  2. 3Via Latteaski area82%±——
  3. 4Alagna Valsesiatown60%±——
  4. 5Sestrieretown54%±——
  5. 10Mondolè Skiski area40%±——
  6. 11Pralitown28%±——
  7. 12Pragelatotown18%±——
  8. 12San Domenico di Varzoresort18%±——
  9. 14San Sicarioresort16%±——

Hotels measured inArtesina BardonecchiaClaviere MacugnagaMondolèMonterosa Prato NevosoRiserva Bianca Sauze D'OulxSestriere

Engine by engine

The top ten places: in how many answers each engine suggests them. Percentages don't add up to 100: each one says in how many answers that item appears, and one answer names more than one.

PlaceAll enginesChatGPTCopilotGeminiGrokPerplexity
Bardonecchia 92% ±— —90%70%100%100%100%
Limone Piemonte 84% ±— —60%90%70%100%100%
Via Lattea 82% ±— —100%50%100%100%60%
Alagna Valsesia 60% ±— —90%70%40%70%30%
Sestriere 54% ±— —50%60%60%50%50%
Prato Nevoso 54% ±— —70%50%70%30%50%
Monterosa Ski 48% ±— —30%10%50%60%90%
Macugnaga 46% ±— —30%10%20%90%80%
Sauze d'Oulx 46% ±— —30%60%60%30%50%
Mondolè Ski 40% ±— —20%0%40%100%40%
02Who tells the story

Who tells this destination's story

Every time AI answers about Piemonte it cites sources. When it cites a middleman instead of the official site, the destination is told by those who profit from it.

Out of 100 cited sources

  • DMO12%
  • Hotel2%
  • OTA15%
  • Other sources71%

Other sources, 71%: of which

Item by item, out of all cited sources: together they add up to the other sources' share. Next to each, the most cited sites.

  • Newspapers and magazines17%Idealista · SiViaggia · Dove Sciare
  • Maps and apps15%Komoot · Google Maps · Outdooractive
  • Private tourism portals13%Gite fuori porta in Piemonte · Visit Mondovì · Insieme Piemonte
  • Transport and services7%Snowit · Alpitour · Locauto
  • Attractions and activities6%Prato Nevoso · Riserva Bianca · Chiese Romaniche
  • Travel blogs6%Turista a Due Passi da Casa · Idee Viaggio · SauzeGuide
  • Guidebooks and encyclopedias4%Touring Club Italiano · Wikipedia · Wikivoyage
  • Social and video3%Facebook · YouTube · Instagram
  • Institutions and associations<1%
  • Unclassified<1%
  • Real estate and holiday homes<1%

DMO by DMO, engine by engine

Across the category questions in Piemonte, except those about hotels: in how many answers AI cites a DMO site as a source. The first row is the DMO covering the region most.

DMOAll enginesChatGPTCopilotGeminiGrokPerplexity
Italia.it national16% ±— —38%0%22%0%20%
Turismo Torino e Provincia area-wide9% ±— —20%8%8%0%10%
Visit Cuneese area-wide8% ±— —16%0%16%8%0%
Comune di Cesana Torinese municipal6% ±— —10%0%0%8%10%
Comune di Sestriere municipal6% ±— —10%0%0%8%10%
Comune di Sauzedoulx municipal3% ±— —8%0%0%8%0%
Limone Turismo municipal3% ±— —6%6%4%0%0%
Parchi Alpi Cozie park authority3% ±— —0%14%0%0%0%
03The sources

How many answers include DMOs and hotels

Across the category questions in the region, except those about hotels: the share of answers citing at least one DMO, and the share citing a hotel's website.

DMO
46%
of answers cite at least one DMO ±—
Hotel
12%
of answers cite a hotel's own site ±—
OTA
43%
of answers cite an OTA ±—
Other sources
76%
of answers cite guides, media, blogs ±—

out of 750 answers

Engine by engine

How many answers of each engine cite a DMO and a hotel's own site.

DMOHotel
ChatGPT90%0%Copilot24%16%Gemini46%26%Grok32%0%Perplexity40%20%

For comparison: OTAs

The intermediaries AI cites instead of DMOs and hotels: Booking, Tripadvisor, Expedia, Google Hotels.

  1. 1Tripadvisor33%±——
  2. 2Holidoit16%±——
  3. 3GetYourGuide6%±——
  4. 4Google Hotels4%±——
  5. 5Expedia3%±——
  6. 6Ecobnb3%±——
  7. 7Liveinup2%±——
  8. 7Trip.com2%±——
04The questions

The questions · Piemonte

The questions we ask every month, each backed by a real Google search. Under each: the places AI names most, and how many answers cite a DMO or a hotel's website.

EN

what are the best ski resorts in Piedmont?

Search: piedmont ski resorts · 3,290 Google searches a year

  1. 1Bardonecchia96%
  2. 2Via Lattea84%
  3. 3Limone Piemonte76%

DMO 32%Hotel 0%

IT

quali sono le migliori località sciistiche in Piemonte?

Search: località sciistiche piemonte · 7,990 Google searches a year

  1. 1Limone Piemonte92%
  2. 2Bardonecchia88%
  3. 3Via Lattea80%

DMO 52%Hotel 12%

05The answers

What AI answers, in full

One question, and each engine's answer on the first of the 5 runs. Highlighted names are the ones we count; below the text, the cited sources.

We asked

«what are the best ski resorts in Piedmont?»

ChatGPT · gpt-5-6


If you mean Piedmont, Italy, the main ski areas I’d look at are:

  • Via Lattea - Sestriere / Sauze d’Oulx: huge area, high altitude, varied terrain; best for a full-scale ski trip.
  • Alagna Valsesia - Monterosa Ski - Alagna: particularly attractive for advanced skiers and freeride; part of the 180-km Monterosa Ski area.
  • Bardonecchia - around 100 km of pistes, good mix of skiing and a pleasant mountain town.
  • Limone Piemonte - Riserva Bianca, about 80 km of interconnected pistes; a good choice if you want the Cuneo/Maritime Alps atmosphere.
  • Prato Nevoso / Mondolè Ski - especially worth considering for families, beginners and snowboarders; conveniently positioned toward southern Piedmont/Liguria.

Quick pick by style: big resort → Via Lattea; freeride/advanced → Alagna; charming all-rounder → Bardonecchia; southern Piedmont → Limone or Prato Nevoso.

The map cards ChatGPT shows
Name Score Category Address Phone
Via Lattea ⭐ 4.3/5 (5590) Ski resort, Tourist attraction Piazza Agnelli, 4, 10058 Sestriere TO, Italy +390122799411
Alagna Valsesia - Monterosa Ski ⭐ 4.4/5 (164) Ski resort Fraz. Bonda, 19, 13021 Alagna Valsesia VC, Italy +390125303111
Bardonecchia - - 10052 Bardonecchia, Metropolitan City of Turin, Italy -
Limone Piemonte - - 12015 Limone Piemonte, Province of Cuneo, Italy -

Cited sourcesSkiresort.comItalia.itBooking Piemonte

The engine's original text, without links. Other runs of the same question may answer differently: that is why we run it 5 times.