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AI Observatory · Italian tourism

Italy/Snow/Liguria

Snow · Liguria

01The places

Most named places in Liguria

From the region's comparison questions: how many answers propose each place as a destination. Places named only as a reference ("near Florence") do not count. The arrow marks places where we also measure hotels.

No comparison questions about Liguria for this category.

Hotels measured inMonesi di Triora Val d'Aveto

02Who tells the story

Who tells this destination's story

Every time AI answers about Liguria it cites sources. When it cites a middleman instead of the official site, the destination is told by those who profit from it.

Out of 100 cited sources

  • DMO14%
  • Hotel3%
  • OTA8%
  • Other sources75%

Other sources, 75%: of which

Item by item, out of all cited sources: together they add up to the other sources' share. Next to each, the most cited sites.

  • Travel blogs22%A Small Kitchen in Genoa · Viaggiapiccoli · Villages Italy
  • Newspapers and magazines10%Idealista · Il Tigullio · Corriere della Sera
  • Guidebooks and encyclopedias9%Touring Club Italiano · Wikivoyage · Lonely Planet Italia
  • Private tourism portals8%Liguria.info (eJamo) · Altavaltrebbia · Una Montagna di Accoglienza
  • Maps and apps8%AllTrails · Komoot · Google Maps
  • Social and video7%YouTube · Facebook · Instagram
  • Institutions and associations5%Parco Naturale Regionale dell'Aveto · Triora da Scoprire · FAI - Fondo Ambiente Italiano
  • Attractions and activities3%Museo Triora · Museo di Triora · Toirano Grotte
  • Transport and services2%Le Guide del Golfo
  • Unclassified1%Weebly

DMO by DMO, engine by engine

Across the category questions in Liguria, except those about hotels: in how many answers AI cites a DMO site as a source. The first row is the DMO covering the region most.

DMOAll enginesChatGPTCopilotGeminiGrokPerplexity
Italia.it national34% ±— —50%0%80%40%0%
La Mia Liguria regional14% ±— —0%0%70%0%0%
Comune di Triora municipal10% ±— —30%20%0%0%0%
Comune di Santostefanodaveto municipal8% ±— —30%0%10%0%0%
Comune di Rezzoaglio municipal6% ±— —30%0%0%0%0%
03The sources

How many answers include DMOs and hotels

Across the category questions in the region, except those about hotels: the share of answers citing at least one DMO, and the share citing a hotel's website.

DMO
48%
of answers cite at least one DMO ±—
Hotel
10%
of answers cite a hotel's own site ±—
OTA
22%
of answers cite an OTA ±—
Other sources
76%
of answers cite guides, media, blogs ±—

out of 150 answers

Engine by engine

How many answers of each engine cite a DMO and a hotel's own site.

DMOHotel
ChatGPT90%0%Copilot20%0%Gemini90%0%Grok40%0%Perplexity0%50%

For comparison: OTAs

The intermediaries AI cites instead of DMOs and hotels: Booking, Tripadvisor, Expedia, Google Hotels.

  1. 1Tripadvisor20%±——
  2. 2Google Hotels2%±——
  3. 2NowThingsToDo2%±——
04The questions

The questions · Liguria

The questions we ask every month, each backed by a real Google search. Under each: the places AI names most, and how many answers cite a DMO or a hotel's website.

No questions in this wave.