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AI Observatory · Italian tourism

Italy/Mountains/Abruzzo

Mountains · Abruzzo

01The places

Most named places in Abruzzo

From the region's comparison questions: how many answers propose each place as a destination. Places named only as a reference ("near Florence") do not count. The arrow marks places where we also measure hotels.

  1. 1Majellamountain66%±——
  2. 2Abruzzo National Parkarea50%±——
  3. 3Roccarasotown48%±——
  4. 4Gran Sasso d'Italiaarea39%±——
  5. 5Sirente-Velinopark36%±——
  6. 6Parco Nazionale del Gran Sasso e Monti della Lagapark33%±——
  7. 10Rivisondolitown28%±——
  8. 12Pescocostanzotown17%±——
  9. 13Santo Stefano di Sessaniotown16%±——
  10. 14Lago di Scannolake16%±——
  11. 15Corno Grandemountain15%±——

Hotels measured inCampo Felice Campo Imperatore OvindoliParco Nazionale del Gran Sasso e Monti della Laga Pescasseroli

Engine by engine

The top ten places: in how many answers each engine suggests them. Percentages don't add up to 100: each one says in how many answers that item appears, and one answer names more than one.

PlaceAll enginesChatGPTCopilotGeminiGrokPerplexity
Majella 66% ±— —57%63%77%80%53%
Abruzzo National Park 50% ±— —40%60%33%70%47%
Roccaraso 48% ±— —43%23%57%73%43%
Gran Sasso d'Italia 39% ±— —47%27%53%53%13%
Sirente-Velino 36% ±— —33%30%23%67%27%
Parco Nazionale del Gran Sasso e Monti della Laga 33% ±— —10%30%30%50%47%
Pescasseroli 33% ±— —30%23%27%47%40%
Campo Imperatore 33% ±— —37%13%53%50%13%
Ovindoli 32% ±— —37%20%37%60%7%
Rivisondoli 28% ±— —33%20%17%50%20%
02Who tells the story

Who tells this destination's story

Every time AI answers about Abruzzo it cites sources. When it cites a middleman instead of the official site, the destination is told by those who profit from it.

Out of 100 cited sources

  • DMO12%
  • Hotel3%
  • OTA11%
  • Other sources74%

Other sources, 74%: of which

Item by item, out of all cited sources: together they add up to the other sources' share. Next to each, the most cited sites.

  • Travel blogs14%Il Bosso · Natura Nomade · In giro a più non posso
  • Private tourism portals14%Turismo Abruzzo (eJamo) · Italia-Italy.org · Abruzzo Information
  • Newspapers and magazines13%The Wom · Travel365 · SiViaggia
  • Maps and apps12%Komoot · Google Maps
  • Transport and services7%TrainPal · Wildlife Adventures · Travel Jam
  • Social and video6%Facebook · YouTube · Instagram
  • Attractions and activities3%Majellando · Camosciara
  • Unclassified3%Abruzzo Parchi · Valle delle Abbazie · Visit Scanno
  • Institutions and associations1%Parks.it (Federparchi)
  • Guidebooks and encyclopedias<1%Wikipedia
  • Hotel listings<1%
  • Real estate and holiday homes<1%

DMO by DMO, engine by engine

Across the category questions in Abruzzo, except those about hotels: in how many answers AI cites a DMO site as a source. The first row is the DMO covering the region most.

DMOAll enginesChatGPTCopilotGeminiGrokPerplexity
Italia.it national31% ±— —49%9%40%29%29%
Parco Nazionale d'Abruzzo Lazio e Molise park authority14% ±— —14%46%6%0%3%
Parco Nazionale della Maiella park authority11% ±— —14%40%0%0%0%
Abruzzo Turismo regional6% ±— —17%0%14%0%0%
Parco Nazionale del Gran Sasso e Monti della Laga park authority5% ±— —6%3%14%0%0%
Parco Regionale Sirente Velino park authority3% ±— —0%14%0%0%0%
Regione Abruzzo regional2% ±— —6%6%0%0%0%
03The sources

How many answers include DMOs and hotels

Across the category questions in the region, except those about hotels: the share of answers citing at least one DMO, and the share citing a hotel's website.

DMO
53%
of answers cite at least one DMO ±—
Hotel
21%
of answers cite a hotel's own site ±—
OTA
30%
of answers cite an OTA ±—
Other sources
73%
of answers cite guides, media, blogs ±—

out of 250 answers

Engine by engine

How many answers of each engine cite a DMO and a hotel's own site.

DMOHotel
ChatGPT80%0%Copilot63%3%Gemini63%34%Grok29%0%Perplexity29%69%

For comparison: OTAs

The intermediaries AI cites instead of DMOs and hotels: Booking, Tripadvisor, Expedia, Google Hotels.

  1. 1Tripadvisor17%±——
  2. 2Freedome11%±——
  3. 3Skyscanner9%±——
  4. 4Expedia8%±——
  5. 5Holidu6%±——
  6. 6GetYourGuide6%±——
  7. 7Ecobnb3%±——
  8. 7Holidoit3%±——
04The questions

The questions · Abruzzo

The questions we ask every month, each backed by a real Google search. Under each: the places AI names most, and how many answers cite a DMO or a hotel's website.

EN

what are the best mountain areas and parks in Abruzzo?

Search: abruzzo national parks · 22,900 Google searches a year

  1. 1Majella88%
  2. 2Parco Nazionale del Gran Sasso e Monti della Laga88%
  3. 3Sirente-Velino88%

DMO 68%Hotel 0%

IT

quali sono le zone di montagna e i parchi più belli in Abruzzo?

Search: montagna abruzzo · 43,100 Google searches a year

  1. 1Majella100%
  2. 2Abruzzo National Park88%
  3. 3Sirente-Velino64%

DMO 48%Hotel 20%

IT

quali sono i migliori hotel in montagna in Abruzzo?

Search: hotel montagna abruzzo · 10,990 Google searches a year

  1. 1Roccaraso72%
  2. 2Rivisondoli52%
  3. 3Gran Sasso d'Italia44%

DMO 0%Hotel 20%

ITfamilies

quali sono i migliori hotel per famiglie in montagna in Abruzzo?

Search: family hotel montagna abruzzo · 7,990 Google searches a year

  1. 1Rivisondoli64%
  2. 2Ovindoli60%
  3. 3Pescasseroli60%

DMO 0%Hotel 56%

IT

dove andare in montagna per un weekend in Abruzzo?

Search: weekend in montagna abruzzo · 3,640 Google searches a year

  1. 1Majella76%
  2. 2Gran Sasso d'Italia72%
  3. 3Roccaraso72%

DMO 32%Hotel 20%

IT

cosa fare in montagna in Abruzzo?

Search: escursioni montagna abruzzo · 1,490 Google searches a year

  1. 1Majella92%
  2. 2Campo Imperatore68%
  3. 3Abruzzo National Park64%

DMO 24%Hotel 20%

05The answers

What AI answers, in full

One question, and each engine's answer on the first of the 5 runs. Highlighted names are the ones we count; below the text, the cited sources.

We asked

«what are the best mountain areas and parks in Abruzzo?»

ChatGPT · gpt-5-6

Abruzzo is unusually mountain-heavy: about two-thirds of the region is above 750 m, with three national parks and the Sirente-Velino Regional Park.

  • Gran Sasso & Campo Imperatore - dramatic high mountains, huge open plateau, and Italy’s highest Apennine peak, Corno Grande (2,912 m). Great for spectacular scenery and serious hiking.
  • Majella National Park - wilder and more rugged, with deep gorges, forests, hermitages and Monte Amaro (2,793 m). The Orfento Valley is particularly beautiful.
  • Abruzzo, Lazio & Molise National Park - best for forests, wildlife and classic mountain villages around Pescasseroli, Civitella Alfedena and Scanno. It has ~150 hiking trails.
  • Sirente-Velino - quieter, with the Rocche plateau, Celano Gorges and Stiffe caves.
  • Monti della Laga - greener and less rugged than Gran Sasso, with streams and waterfalls; excellent for quieter walks.

If you want dramatic scenery, choose Gran Sasso; wildness, Majella; forests/wildlife, Abruzzo National Park; quiet hiking, Sirente-Velino or Laga.

Cited sourcesItalia.itAbruzzo OfficialParco Nazionale d'Abruzzo Lazio e MoliseAbruzzo Turismo

The engine's original text, without links. Other runs of the same question may answer differently: that is why we run it 5 times.