Skip to content
AI Observatory · Italian tourism

Italy/Snow/Abruzzo

Snow · Abruzzo

01The places

Most named places in Abruzzo

From the region's comparison questions: how many answers propose each place as a destination. Places named only as a reference ("near Florence") do not count. The arrow marks places where we also measure hotels.

  1. 3Roccarasotown70%±——
  2. 6Passo Lancianoresort34%±——
  3. 7Campo di Giovetown25%±——
  4. 7Passo Lanciano-Majellettaski area25%±——
  5. 9Pescocostanzotown20%±——
  6. 10Prati di Tivoresort18%±——
  7. 11Alto Sangroresort14%±——
  8. 12Rivisondolitown11%±——
  9. 13Aremognaresort8%±——
  10. 14Monte della Magnolamountain8%±——
  11. 15Ovindoli Monte Magnolaski area7%±——

Hotels measured inCampo Felice Campo Imperatore OvindoliPescasseroliRoccaraso - Rivisondoli

Engine by engine

The top ten places: in how many answers each engine suggests them. Percentages don't add up to 100: each one says in how many answers that item appears, and one answer names more than one.

PlaceAll enginesChatGPTCopilotGeminiGrokPerplexity
Campo Felice 78% ±— —70%80%90%80%70%
Ovindoli 78% ±— —65%85%95%85%60%
Roccaraso 70% ±— —55%95%65%85%50%
Campo Imperatore 57% ±— —50%10%70%70%85%
Pescasseroli 40% ±— —35%30%20%70%45%
Passo Lanciano 34% ±— —30%25%25%70%20%
Campo di Giove 25% ±— —10%65%0%35%15%
Passo Lanciano-Majelletta 25% ±— —25%50%15%5%30%
Pescocostanzo 20% ±— —5%15%5%30%45%
Prati di Tivo 18% ±— —5%0%5%55%25%
02Who tells the story

Who tells this destination's story

Every time AI answers about Abruzzo it cites sources. When it cites a middleman instead of the official site, the destination is told by those who profit from it.

Out of 100 cited sources

  • DMO8%
  • Hotel<1%
  • OTA9%
  • Other sources82%

Other sources, 82%: of which

Item by item, out of all cited sources: together they add up to the other sources' share. Next to each, the most cited sites.

  • Private tourism portals14%Turismo Abruzzo (eJamo) · Roccaraso · Yes Abruzzo
  • Travel blogs14%Villages Italy · Un Viaggio Infinite Emozioni · Lorenzo Taccioli
  • Newspapers and magazines13%Idealista · SiViaggia · The Wom
  • Transport and services12%Locauto · Skiinfo · Chieti Meteo
  • Attractions and activities8%Campo Felice · SPH Sportsphere · Ovindoli Monte Magnola
  • Social and video7%Facebook · YouTube · Instagram
  • Maps and apps6%Komoot · Google Maps
  • Unclassified3%Park Hotel Ovindoli · Visit Scanno · Valle delle Abbazie
  • Guidebooks and encyclopedias2%Wikipedia
  • Hotel listings1%Hotelit.cyou
  • Real estate and holiday homes1%Casetta del Cuore
  • Institutions and associations<1%

DMO by DMO, engine by engine

Across the category questions in Abruzzo, except those about hotels: in how many answers AI cites a DMO site as a source. The first row is the DMO covering the region most.

DMOAll enginesChatGPTCopilotGeminiGrokPerplexity
Italia.it national25% ±— —60%0%35%0%28%
Abruzzo Turismo regional9% ±— —18%0%10%3%15%
Parco Nazionale d'Abruzzo Lazio e Molise park authority5% ±— —13%8%5%0%0%
Parco Regionale Sirente Velino park authority4% ±— —15%0%3%0%0%
ENIT national3% ±— —5%0%8%0%0%
Comune di Roccadicambio municipal3% ±— —13%0%0%0%0%
Comune di Roccaraso municipal2% ±— —10%0%0%0%0%
Comune di Roccadicambio municipal<1% ±— —3%0%0%0%0%
03The sources

How many answers include DMOs and hotels

Across the category questions in the region, except those about hotels: the share of answers citing at least one DMO, and the share citing a hotel's website.

DMO
37%
of answers cite at least one DMO ±—
Hotel
4%
of answers cite a hotel's own site ±—
OTA
37%
of answers cite an OTA ±—
Other sources
80%
of answers cite guides, media, blogs ±—

out of 500 answers

Engine by engine

How many answers of each engine cite a DMO and a hotel's own site.

DMOHotel
ChatGPT88%0%Copilot8%8%Gemini45%10%Grok3%0%Perplexity40%3%

For comparison: OTAs

The intermediaries AI cites instead of DMOs and hotels: Booking, Tripadvisor, Expedia, Google Hotels.

  1. 1Tripadvisor28%±——
  2. 2Expedia9%±——
  3. 3VillaggiEstivi5%±——
  4. 4Trip.com3%±——
  5. 5Freedome2%±——
  6. 5Google Hotels2%±——
  7. 7Bed-and-Breakfast.it2%±——
  8. 7GetYourGuide2%±——
04The questions

The questions · Abruzzo

The questions we ask every month, each backed by a real Google search. Under each: the places AI names most, and how many answers cite a DMO or a hotel's website.

EN

what are the best ski resorts in Abruzzo?

Search: ski resorts abruzzo · 5,180 Google searches a year

  1. 1Campo Felice84%
  2. 2Campo Imperatore68%
  3. 3Ovindoli68%

DMO 60%Hotel 0%

IT

quali sono le migliori località sciistiche in Abruzzo?

Search: sciare in abruzzo · 9,980 Google searches a year

  1. 1Ovindoli96%
  2. 2Campo Felice92%
  3. 3Roccaraso88%

DMO 36%Hotel 0%

IT

quali sono i migliori hotel sulle piste da sci in Abruzzo?

Search: hotel neve abruzzo · 5,540 Google searches a year

  1. 1Ovindoli68%
  2. 2Roccaraso64%
  3. 3Campo Felice36%

DMO 16%Hotel 36%

IT

dove andare a sciare per un weekend in Abruzzo?

Search: weekend sulla neve abruzzo · 3,010 Google searches a year

  1. 1Campo Felice100%
  2. 2Ovindoli80%
  3. 3Roccaraso68%

DMO 44%Hotel 8%

05The answers

What AI answers, in full

One question, and each engine's answer on the first of the 5 runs. Highlighted names are the ones we count; below the text, the cited sources.

We asked

«what are the best ski resorts in Abruzzo?»

ChatGPT · gpt-5-6


If you’re looking for the best ski resorts in Abruzzo, I’d focus on four main areas. Abruzzo is particularly good for an Apennine ski trip because you get relatively high elevations, several substantial ski areas, and mountain towns that are much more atmospheric than purpose-built resorts.

⛷️ 1. Roccaraso - biggest and most complete

Roccaraso ⭐️ · 🗺️Direction·🌐Website·📞

Best for: the widest choice of slopes, families/groups, intermediate skiers, and a full ski-holiday atmosphere.

Roccaraso is generally the standout ski destination in Abruzzo. The ski domain includes Aremogna, Monte Pratello and Monte Pizzalto, with roughly 110-160 km of skiing depending on how the connected areas are counted. There are also snow parks, cross-country skiing and plenty of accommodation, restaurants and après-ski options.

Why go: If you want Abruzzo's closest equivalent to a large Alpine ski resort, this is it.


🎿 2. Ovindoli-Monte Magnola - excellent all-rounder

Best for: intermediate skiers, snowboarders, families, and a convenient weekend from Rome.

Ovindoli has around 30 km of pistes, running from roughly 1,400 to 2,200 m. The resort has modern lifts and a good mix of beginner, intermediate and more challenging terrain. It's also noted for snowboarding and freestyle.

Why go: Probably the easiest choice if you want a substantial ski area without committing to the scale of Roccaraso.


🏔️ 3. Campo Felice - great for a ski weekend

Campo Felice S.p.A. ⭐️ · 🗺️Direction·🌐Website·📞+390862914507

Best for: families, mixed abilities, day trips and skiers coming from Rome.

Campo Felice has around 16 km of pistes, with a vertical drop of more than 600 m. Its location on the Altopiano delle Rocche makes it particularly accessible from Rome and L'Aquila.

Why go: It's a straightforward, well-established resort with terrain for different abilities rather than a destination where you need a week to explore everything.


🏔️ 4. Campo Imperatore - best scenery and high-mountain character

Best for: experienced skiers, ski touring, scenery and something different.

Campo Imperatore sits high on the Gran Sasso, and is the highest ski area in Abruzzo. The surrounding landscape is spectacular, with Corno Grande rising to 2,912 m. The area is also particularly interesting for ski touring and cross-country skiing.

Why go: This is less about a big resort infrastructure and more about dramatic high-Apennine scenery and the mountain experience.


Other places worth considering

  • Pescasseroli - smaller and particularly appealing if you want to combine skiing with the Abruzzo National Park. It has more than 20 km of pistes.
  • Passo Lanciano-Majelletta - a compact ski area on the Majella with spectacular views toward the Adriatic.
  • Prati di Tivo - a beautiful Gran Sasso setting beneath Corno Piccolo, with around 10 km of downhill pistes.
  • Campo di Giove - a smaller, quieter option on the Majella.

My practical breakdown

Resort Best suited to Size Character
Roccaraso Most skiers ⭐⭐⭐⭐⭐ Large, lively, full-service
Ovindoli All-round skiing ⭐⭐⭐⭐ Modern, convenient
Campo Felice Weekend/family ⭐⭐⭐⭐ Accessible, relaxed
Campo Imperatore Scenery/experienced skiers ⭐⭐⭐ High-mountain, dramatic
Pescasseroli Ski + nature ⭐⭐⭐ Smaller, scenic
Prati di Tivo Mountain scenery ⭐⭐ Wild, Gran Sasso setting
Passo Lanciano Quiet skiing/views ⭐⭐ Majella + Adriatic views

If I were planning a trip: for 3-5 days, I'd choose Roccaraso; for 2-3 days, Ovindoli or Campo Felice; and for a more unusual mountain experience, Campo Imperatore.

If you tell me when you're going, your skiing level, and whether you're driving from Sicily/Rome/elsewhere, I can narrow it down to the most suitable resort and suggest where to stay.

The map cards ChatGPT shows
Name Score Category Address Phone
Roccaraso - - 67037 Province of L'Aquila, Italy -
Campo Felice S.p.A. ⭐ 4.2/5 (3794) Ski resort SS 696 del Parco Regionale Sirente-Velino, 67047 Rocca di Cambio AQ, Italy +390862914507

Cited sourcesItalia.itENITAbruzzo TurismoTurismo Abruzzo (eJamo)

The engine's original text, without links. Other runs of the same question may answer differently: that is why we run it 5 times.