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AI Observatory · Italian tourism

Italy/Villages/Abruzzo

Villages · Abruzzo

01The places

Most named places in Abruzzo

From the region's comparison questions: how many answers propose each place as a destination. Places named only as a reference ("near Florence") do not count. The arrow marks places where we also measure hotels.

  1. 1Santo Stefano di Sessaniotown98%±——
  2. 2Pacentrotown74%±——
  3. 4Pescocostanzotown56%±——
  4. 5Castel del Montetown55%±——
  5. 7Navellitown36%±——
  6. 9Castellivillage32%±——
  7. 10Roccascalegnatown26%±——
  8. 11Abbateggiotown24%±——
  9. 12Anversa degli Abruzzitown21%±——
  10. 13Opivillage17%±——
  11. 14Caramanico Termetown17%±——
  12. 15Pietracamelatown16%±——

Hotels measured inCittà Sant'AngeloCivitella del TrontoRocca CalascioScanno

Engine by engine

The top ten places: in how many answers each engine suggests them. Percentages don't add up to 100: each one says in how many answers that item appears, and one answer names more than one.

PlaceAll enginesChatGPTCopilotGeminiGrokPerplexity
Santo Stefano di Sessanio 98% ±— —100%100%100%100%90%
Pacentro 74% ±— —80%50%70%100%70%
Scanno 60% ±— —80%30%85%100%5%
Pescocostanzo 56% ±— —65%0%80%100%35%
Castel del Monte 55% ±— —50%55%60%90%20%
Civitella del Tronto 49% ±— —45%55%50%65%30%
Navelli 36% ±— —30%5%50%95%0%
Rocca Calascio 32% ±— —15%45%5%45%50%
Castelli 32% ±— —30%15%0%40%75%
Roccascalegna 26% ±— —55%0%0%60%15%
02Who tells the story

Who tells this destination's story

Every time AI answers about Abruzzo it cites sources. When it cites a middleman instead of the official site, the destination is told by those who profit from it.

Out of 100 cited sources

  • DMO8%
  • Hotel4%
  • OTA8%
  • Other sources79%

Other sources, 79%: of which

Item by item, out of all cited sources: together they add up to the other sources' share. Next to each, the most cited sites.

  • Travel blogs19%Lorenzo Taccioli · Villages Italy · In giro a più non posso
  • Private tourism portals13%Turismo Abruzzo (eJamo) · Yes Abruzzo · Visit Italy
  • Newspapers and magazines13%Idealista · Elle · SiViaggia
  • Social and video10%Facebook · YouTube · Instagram
  • Maps and apps9%Google Maps · Komoot
  • Institutions and associations4%I Borghi più belli d'Italia · Ministero della Cultura · FAI - Fondo Ambiente Italiano
  • Transport and services4%Locauto · Eden Viaggi · Italiaplus
  • Unclassified3%Visit Scanno
  • Guidebooks and encyclopedias3%Wikipedia · Touring Club Italiano · Wikivoyage
  • Real estate and holiday homes<1%Essential Italy
  • Attractions and activities<1%

DMO by DMO, engine by engine

Across the category questions in Abruzzo, except those about hotels: in how many answers AI cites a DMO site as a source. The first row is the DMO covering the region most.

DMOAll enginesChatGPTCopilotGeminiGrokPerplexity
Italia.it national30% ±— —50%0%50%10%38%
Abruzzo Turismo regional8% ±— —5%0%30%0%5%
Comune di Roccascalegna municipal3% ±— —13%0%0%0%0%
Regione Abruzzo regional3% ±— —8%5%0%0%0%
Parco Regionale Sirente Velino park authority3% ±— —0%13%0%0%0%
Parco Nazionale del Gran Sasso e Monti della Laga park authority2% ±— —3%0%3%0%5%
Comune di Navelli municipal<1% ±— —3%0%0%0%0%
03The sources

How many answers include DMOs and hotels

Across the category questions in the region, except those about hotels: the share of answers citing at least one DMO, and the share citing a hotel's website.

DMO
40%
of answers cite at least one DMO ±—
Hotel
23%
of answers cite a hotel's own site ±—
OTA
33%
of answers cite an OTA ±—
Other sources
75%
of answers cite guides, media, blogs ±—

out of 425 answers

Engine by engine

How many answers of each engine cite a DMO and a hotel's own site.

DMOHotel
ChatGPT65%25%Copilot18%3%Gemini63%43%Grok10%8%Perplexity43%38%

For comparison: OTAs

The intermediaries AI cites instead of DMOs and hotels: Booking, Tripadvisor, Expedia, Google Hotels.

  1. 1Tripadvisor30%±——
  2. 2Ita.travel2%±——
  3. 3Google Hotels1%±——
  4. 4GetYourGuide<1%±——
04The questions

The questions · Abruzzo

The questions we ask every month, each backed by a real Google search. Under each: the places AI names most, and how many answers cite a DMO or a hotel's website.

EN

where to stay in a historic village in Abruzzo?

Search: albergo diffuso abruzzo · 3,290 Google searches a year

  1. 1Santo Stefano di Sessanio100%
  2. 2Pacentro88%
  3. 3Scanno52%

DMO 8%Hotel 56%

EN

what are the most beautiful villages in Abruzzo?

Search: abruzzo villages · 1,620 Google searches a year

  1. 1Santo Stefano di Sessanio100%
  2. 2Pacentro96%
  3. 3Castel del Monte92%

DMO 32%Hotel 40%

IT

quali sono i borghi più belli in Abruzzo?

Search: borghi abruzzo · 11,510 Google searches a year

  1. 1Santo Stefano di Sessanio100%
  2. 2Civitella del Tronto84%
  3. 3Castel del Monte76%

DMO 40%Hotel 32%

IT

dove dormire in un borgo in Abruzzo?

Search: albergo diffuso abruzzo · 2,910 Google searches a year

  1. 1Santo Stefano di Sessanio92%
  2. 2Pacentro52%
  3. 3Scanno48%

DMO 12%Hotel 44%

05The answers

What AI answers, in full

One question, and each engine's answer on the first of the 5 runs. Highlighted names are the ones we count; below the text, the cited sources.

We asked

«where to stay in a historic village in Abruzzo?»

ChatGPT · gpt-5-6


If you want to sleep inside a genuinely historic Abruzzo village, I’d look first at Santo Stefano di Sessanio. It’s a beautifully preserved medieval village at 1,250m in Gran Sasso National Park, and its famous albergo diffuso lets you stay in restored historic houses throughout the village.

  • Sextantio Albergo Diffuso - the atmospheric splurge; restored medieval houses, fireplaces and traditional interiors.
  • La Bifora e Le Lune - intimate B&B right in the historic village.
  • Bed e Breakfast LA DOTE - simpler, central option.
  • Le Case della Posta - traditional apartments just by the village.

Other villages worth considering are Scanno, Pacentro, Pescocostanzo and Civitella Alfedena.

If you tell me your budget and whether you want romantic/luxury, authentic/simple, or a village with good restaurants, I can narrow it to 3 specific places.

The map cards ChatGPT shows
Name Score Category Address Phone
Sextantio Albergo Diffuso, Santo Stefano di Sessanio ⭐ 4.6/5 (842) Hotel Via Principe Umberto, 67020 Santo Stefano di Sessanio AQ, Italy +390862899112
La Bifora e Le Lune ⭐ 4.9/5 (175) Bed & breakfast Parcheggio, Vico sotto gli archi, Piazza della Giudea, 5, 67020 Santo Stefano di Sessanio AQ, Italy +393477242841
Bed e Breakfast LA DOTE ⭐ 4.7/5 (107) Bed & breakfast Piazza Cristoforo Colombo, 12, 67020 Santo Stefano di Sessanio AQ, Italy +393497497106
Le Case della Posta ⭐ 4.7/5 (95) Bed & breakfast Via Roma, 40, 67020 Santo Stefano di Sessanio AQ, Italy +393479716625

Cited sourcesTurismo Abruzzo (eJamo)Sextantio

The engine's original text, without links. Other runs of the same question may answer differently: that is why we run it 5 times.